top of page
 White Windmill_Logo designThis is process sheet for logotype redesign and can also be used as the style guide for the whole branding redesign, with the final logo in single color (orange). Handdrawn letters combining with a little graphic presentation of the brand name translate an organic and urban looking for the logo design. |  White Windmill_Collateral DesignThe package includes letterhead, envelope and business card. Business card is designed in a form that resembles bakery wraparound. Warm color with different hues of brown and orange should provoke good appetite and crave for the products. |
|---|---|
 White Windmill_Outdoor PosterConcept: White Windmill's baked goods are made fresh and consistently well crafted. Poster can be placed at bus stops, college areas, etc...that are close to White Windmill locations. |  White Windmill_Online PosterConcept: promoting a hypothetical White Windmill app that helps customers build up rewards/membership. The app can also allow faster checkout, suggestions for proper calorie intakes and healthy diet from the baked goods at White Windmill. |
 White Windmill_Interactive PackagingThis is a small prototype of the interactive packaging design. The life size should be 1,5x times bigger and should contain multiple baked goods. Made from recycled materials. The concept for this packaging design highlights the brand identity: healthy and environment friendly. Customers can reuse the packaging as a collectible object, a shadow box to display at home. The illustration can be changed throughout different seasons or events. |  White Windmill_Interactive PackagingIllustration inside the shadow box |
 White Windmill_Map ExperienceA small survey was conducted to see how current and potential customers expect from White Windmill. The brand identity comes down to 3 keywords: healthy, environment friendly and Asian looking. The map experience also shows clear goals for marketing campaign and packaging redesign. |  White Windmill_Logotype sketchesProcess sheet |
 White Windmill_Collateral DesignProcess sheet |
Brand Identity
​
Client: White Windmill
Items: map experience, logo redesign, guideline, business card, letterhead and envelope, marketing campaign (posters), packaging.
​
Experience gained: conducting survey and questionaire, identity system, interactive packaging, illustration.
​
White Windmill is a Korean bakery and coffee shop with different locations around metro Atlanta. They serve well crafted baked goods and brewed beverages in a cozy, urban-inspired atmosphere.
bottom of page