SHOW PACKAGE
CNN THIS MORNING (2024 REFRESH)
This project is a complete redesign of the CNN morning show. The goal is to create a new fresh, bright and early morning look while maintain the cohesiveness with the overall network branding.
Item: full show package: openers, bumps, transitions, backgrounds, monitors, studio walls and other graphic elements used for daily broadcast production.
Tools: Cinema 4D, Redshift, After Effects (post), Illustrator, Photoshop
Experience gained: branding and animation design in 3D, network and individual show identity, environmental design (for studio), teamwork and project management.
Since my proposed direction was chosen to be developed into the final look as seen above, I was tasked with many primary elements for this project (branding assets, open sequence, bumps, transitions, headlines, etc). However, show package design always involve multiple complex assets and we only had very limited time to deliver, my teammates and I must work collaboratively to produce a comprehensive package. I built out a branding guideline and base assets so my team could use in their development. The reel below shows a great example of how a project done by different designers can still be cohesive.
